Specimen No. 03 · media — the founder’s Instagram

The internet they don't show you.

Short videos about free, public tools most people don't know exist — OSINT, privacy, data-exposure checks. The stuff that feels illegal to know but isn't. Every video shows you something real you can go use in the next sixty seconds.

Field noteTaxodium distichum, bald cypress — it grows its roots up out of the water where anyone can see them. Everything shown on this account is public the same way.

June 2026, by the numbers

Counted, not claimed.

923Kviews in 30 days
419Kaccounts reached
+10.1Knew followers in 30 days
95%of views from non-followers

People don't scroll past, because the videos aren't about tech — they're about what the viewer can do with it before the reel ends.

For sponsors

The exact moment they're deciding to get one.

The audience is privacy-curious, tech-native, and mostly US — people actively watching content about data brokers, breach exposure, and what's public about them. If you make a VPN, a data-removal service, or a password manager, this is your audience at the moment it matters.

One rule: only tools that would be shown for free anyway. Every paid post is disclosed, and sponsors see the draft before it goes up. Email for the current media kit and rates.

The format

Three beats, every video.

01 · The hook

A real capability, stated plainly.

What you can find, check, or remove. No "you won't believe" — the capability is the hook.

02 · The proof

The tool runs on screen, live.

If it can't be demonstrated in one take, it doesn't get posted.

03 · The handoff

The viewer leaves with the name and the link.

Usable in the next sixty seconds. The value transfers or the video failed.

The Vault

The free newsletter — the tools from the videos, plus the ones that don't fit in a reel, in your inbox. Anti-paywall, anti-gatekeeping, no charge. Ask for the signup link by email or find it on the Instagram profile.